{"product_id":"backless-maxi-dress","title":"Lily™ | Effortless Fit \u0026 Flowy Comfort Backless Maxi Dress","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:04239b82-5037-4395-b41d-9f5694cea974-16\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f7582e32-92af-4b5f-a76d-ec8d825feaa1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"54\" data-end=\"285\"\u003eFeel confident, free, and beautifully yourself in a dress that adapts to you. Designed to move with your body, this piece combines \u003cstrong data-start=\"185\" data-end=\"203\"\u003eadjustable fit\u003c\/strong\u003e, \u003cstrong data-start=\"205\" data-end=\"221\"\u003eairy comfort\u003c\/strong\u003e, and \u003cstrong data-start=\"227\" data-end=\"246\"\u003eflattering flow\u003c\/strong\u003e so you always look and feel your best.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"301\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0755\/0458\/2923\/files\/TTDownloader.com_tpatay_0862172001776969281-ezgif.com-video-to-gif-converter_1.gif?v=1776969556\" alt=\"\" width=\"517\" height=\"920\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"301\"\u003e\u003cstrong data-start=\"326\" data-end=\"344\"\u003eAdjustable Fit\u003c\/strong\u003e: Easily tighten or loosen the back to create your perfect shape—no more guessing sizes or settling for “almost right.”\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"489\"\u003eLightweight Comfort\u003c\/strong\u003e: The soft, breathable fabric feels weightless on your skin, keeping you cool and comfortable all day long.\u003cbr data-start=\"596\" data-end=\"599\"\u003e\u003cstrong data-start=\"599\" data-end=\"624\"\u003eFlattering Silhouette\u003c\/strong\u003e: The relaxed, flowing design smooths and drapes naturally over your body, giving you effortless confidence without shapewear.\u003c\/p\u003e\n\u003cp data-start=\"754\" data-end=\"771\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0755\/0458\/2923\/files\/ChatGPT_Image_Mar_15_2026_08_34_51_PM.webp?v=1776968898\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"773\" data-end=\"1139\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% Satisfaction Guarantee\u003cbr data-start=\"799\" data-end=\"802\"\u003e● Free shipping across the United Kingdom\u003cbr data-start=\"843\" data-end=\"846\"\u003e● Secure payment: Pay safely with Visa, Mastercard, PayPal \u0026amp; Apple Pay\u003cbr data-start=\"916\" data-end=\"919\"\u003e● Easy returns: Return within 30 days after delivery, no hassle\u003cbr data-start=\"982\" data-end=\"985\" data-is-only-node=\"\"\u003e● Customer support: Available 24\/7 for all your questions\u003cbr data-start=\"1042\" data-end=\"1045\"\u003e● Special offer: Shop now with our Spring Sale up to 80% + bulk discount while stock lasts!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family: 'Helvetica Neue', Arial, sans-serif; max-width: 100%; margin: 28px 0; color: #111;\"\u003e\n\u003cdiv style=\"margin-bottom: 14px;\"\u003e\n\u003ch3 style=\"margin: 0 0 6px 0; font-size: 20px; font-weight: 600; letter-spacing: 0.3px;\"\u003eSize Guide\u003c\/h3\u003e\n\u003cp style=\"margin: 0; font-size: 13px; color: #666; line-height: 1.5;\"\u003eMeasurements are shown in centimetres (cm) and inches (\").\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; border: 1px solid #e8e8e8;\"\u003e\n\u003ctable style=\"width: 100%; min-width: 760px; border-collapse: collapse; text-align: center; font-size: 14px; background: #fff;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eSweep\u003c\/th\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eBelt Length\u003c\/th\u003e\n\u003cth style=\"padding: 14px 10px; border-bottom: 1px solid #e8e8e8; background: #f8f6f2; font-size: 12px; text-transform: uppercase; letter-spacing: 1px;\"\u003eHip\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0; font-weight: 600;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e113 cm \/ 44.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e88 cm \/ 34.6\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e204 cm \/ 80.3\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e282 cm \/ 111.0\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fcfcfc;\"\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0; font-weight: 600;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e114 cm \/ 44.9\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e92 cm \/ 36.2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e208 cm \/ 81.9\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e288 cm \/ 113.4\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0; font-weight: 600;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e115 cm \/ 45.3\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e98 cm \/ 38.6\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e214 cm \/ 84.3\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e288 cm \/ 113.4\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px; border-bottom: 1px solid #f0f0f0;\"\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fcfcfc;\"\u003e\n\u003ctd style=\"padding: 16px 10px; font-weight: 600;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px;\"\u003e116 cm \/ 45.7\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px;\"\u003e104 cm \/ 40.9\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px;\"\u003e220 cm \/ 86.6\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px;\"\u003e294 cm \/ 115.7\"\u003c\/td\u003e\n\u003ctd style=\"padding: 16px 10px;\"\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 14px;\"\u003e\n\u003cp style=\"margin: 0 0 6px 0; font-size: 12px; color: #666; line-height: 1.6;\"\u003ePlease allow a 1–2 cm difference due to manual measurement.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px 0; font-size: 12px; color: #666; line-height: 1.6;\"\u003eIf you are between sizes, we recommend sizing up for the best fit.\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 12px; color: #666; line-height: 1.6;\"\u003eOn mobile, swipe sideways to view the full size chart.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sierel","offers":[{"title":"Black \/ S","offer_id":53070957281547,"sku":"CJLY254162009IR","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53070957314315,"sku":"CJLY254162010JQ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53070957347083,"sku":"CJLY254162011KP","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53070957379851,"sku":"CJLY254162012LO","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53070957412619,"sku":"CJLY254162041OL","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":53070957445387,"sku":"CJLY254162051YB","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":53070957478155,"sku":"CJLY254162052ZA","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":53070957510923,"sku":"CJLY254162053AZ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ S","offer_id":53070957543691,"sku":"CJLY254162005EV","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":53070957576459,"sku":"CJLY254162006FU","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":53070957609227,"sku":"CJLY254162007GT","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":53070957641995,"sku":"CJLY254162008HS","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 2XL","offer_id":53070957674763,"sku":"CJLY254162042PK","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 3XL","offer_id":53070957707531,"sku":"CJLY254162054BY","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 4XL","offer_id":53070957740299,"sku":"CJLY254162055CX","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 5XL","offer_id":53070957773067,"sku":"CJLY254162056DW","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ S","offer_id":53070957805835,"sku":"CJLY254162087IR","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ M","offer_id":53070957838603,"sku":"CJLY254162086HS","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ L","offer_id":53070957871371,"sku":"CJLY254162085GT","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ XL","offer_id":53070957904139,"sku":"CJLY254162088JQ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ 2XL","offer_id":53070957936907,"sku":"CJLY254162081CX","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ 3XL","offer_id":53070957969675,"sku":"CJLY254162082DW","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ 4XL","offer_id":53070958002443,"sku":"CJLY254162083EV","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Apricot \/ 5XL","offer_id":53070958035211,"sku":"CJLY254162084FU","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":53070958067979,"sku":"CJLY254162001AZ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":53070958100747,"sku":"CJLY254162002BY","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":53070958133515,"sku":"CJLY254162003CX","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":53070958166283,"sku":"CJLY254162004DW","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":53070958199051,"sku":"CJLY254162049WD","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":53070958231819,"sku":"CJLY254162075WD","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 4XL","offer_id":53070958264587,"sku":"CJLY254162076XC","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 5XL","offer_id":53070958297355,"sku":"CJLY254162077YB","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ S","offer_id":53070958330123,"sku":"CJLY254162025YB","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ M","offer_id":53070958362891,"sku":"CJLY254162026ZA","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ L","offer_id":53070958395659,"sku":"CJLY254162027AZ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ XL","offer_id":53070958428427,"sku":"CJLY254162028BY","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ 2XL","offer_id":53070958461195,"sku":"CJLY254162043QJ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ 3XL","offer_id":53070958493963,"sku":"CJLY254162057EV","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ 4XL","offer_id":53070958526731,"sku":"CJLY254162058FU","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Mocha \/ 5XL","offer_id":53070958559499,"sku":"CJLY254162059GT","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ S","offer_id":53070958592267,"sku":"CJLY254162021UF","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ M","offer_id":53070958625035,"sku":"CJLY254162022VE","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ L","offer_id":53070958657803,"sku":"CJLY254162023WD","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ XL","offer_id":53070958690571,"sku":"CJLY254162024XC","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ 2XL","offer_id":53070958723339,"sku":"CJLY254162050XC","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ 3XL","offer_id":53070958756107,"sku":"CJLY254162078ZA","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ 4XL","offer_id":53070958788875,"sku":"CJLY254162079AZ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ 5XL","offer_id":53070958821643,"sku":"CJLY254162080BY","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":53070958854411,"sku":"CJLY254162033GT","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":53070958887179,"sku":"CJLY254162034HS","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":53070958919947,"sku":"CJLY254162035IR","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":53070958952715,"sku":"CJLY254162036JQ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 2XL","offer_id":53070958985483,"sku":"CJLY254162047UF","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 3XL","offer_id":53070959018251,"sku":"CJLY254162069QJ","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 4XL","offer_id":53070959051019,"sku":"CJLY254162070RI","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 5XL","offer_id":53070959083787,"sku":"CJLY254162071SH","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/0458\/2923\/files\/Lily_Dress_3.png?v=1778016205","url":"https:\/\/sierel.co.uk\/products\/backless-maxi-dress","provider":"Sierel","version":"1.0","type":"link"}